People, vision and culture.
We believe that a great vision, inspiring a team of smart people operating in a great culture, is the only way to achieve our bold goals.
Sanaa Team
We are like the Navy SEALS. We recruit, develop and retain only the best and put them in the right places to win.
Dream team
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Smart and driven
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more mission-driven than profit-driven
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Competitive and relentless
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Bold and results-oriented
Our Vision and Culture
we are builders, not technophiles
We believe that the future of Africa will be built through technology. But we are aware of the dangers of having technology as a goal. Therefore, we treat technology as a tool and not as a goal in itself
We do no harm
We believe that doing no harm should be the priority when building something. So we only create things that are useful to the people we serve. If we find that our products do more harm than good, even if they are profitable, we will shut them down.
We are the dreamers
We believe in dreaming big, only dreamers can see the world as it could be, instead of as it is. Africa needs more dreamers.
We are the dreamers
We believe in dreaming big, only dreamers can see the world as it could be, instead of as it is. Africa needs more dreamers.
Execution
We don't delude ourselves into thinking that inspiration alone is enough, we believe in "1% inspiration, 99% execution

Patience
In today's culture of impatience, we believe that patience is our superpower and we don't rush the process.
Meet Our Team
A team of innovators and leaders driving change in Africa, @ Sanaa Co.
Aguma B. Ibrahim
Founder & CEO

Arame N. Elizabeth
Chief Legal Officer

Nuwagaba Felix
Chief Operations
Get in touch
We’re happy to help.