Sanaa Co.

Giving people a shot at their

Dreams

We believe that everyone who wants to do business
should have a chance to succeed.

building infrastructure for commerce &

Business Within Africa.

Our mission is to build the necessary infrastructure for commerce and business that every African business owner needs.

Simplifying complexity.

Beyond Possibilities

Our goal is to minimise the cost of starting up, simplify the processes of running and making it easy to grow a business.

For Entrepreneurs,

By Entrepreneurs.

We believe that entrepreneurs and small businesses are the bedrock of any prosperous society. Our goal is to empower and support them.

Sanaa Ecosystem

SOKO 24

Our online shopping destination features authentic brands, everyday essentials, beauty/personal care items, and cutting-edge gadgets. Our e-commerce platform strives to redefine the shopping experience by focusing on value addition and supply chain innovation.

SANAA Fi.

Provide the simplest and most reliable financial solution for businesses across Africa. From receiving payments to accessing credit. Sanaa Fi aims to simplify the way businesses manage their finances in Africa.

SANAA MEDIA

Serving African content creators by enabling them to build fully digital media brands ready to bridge the gap between the world's youngest continent, still primarily served by traditional media.

Oyes

Logistics service for the delivery of goods from and through a network of local partners, suppliers on our various marketplaces. The goal being to solve one of the biggest logistical hurdles that hinder the e-commerce industry on the continent.

WOO +

WOO+ is a line of digital media player software programs developed by Sanaa aimed at subscription-based streaming services that allow members to watch high-quality, Original African TV shows and movies,
ad-free, on Internet-connected devices.

ilé

Online real estate marketplace where tenants & owners meet to find properties for sale or rent. Properties ranging from houses, apartments, building plots, garages, offices, shops and industrial premises, from new constructions to exceptional historical buildings in Africa.

People, vision and culture.

We believe that a great vision, inspiring a team of smart people operating in a great culture, is the only way to achieve our bold goals.

Sanaa Team

We are like the Navy SEALS. We recruit, develop and retain only the best and put them in the right places to win.

Dream team

Smart and driven
more mission-driven than profit-driven
Competitive and relentless
Bold and results-oriented

Become a member

Join the team

Learn more about our recruitment process?

Lets Talk

Our Vision and Culture

we are builders, not technophiles

We believe that the future of Africa will be built through technology. But we are aware of the dangers of having technology as a goal. Therefore, we treat technology as a tool and not as a goal in itself

We do no harm

We believe that doing no harm should be the priority when building something. So we only create things that are useful to the people we serve. If we find that our products do more harm than good, even if they are profitable, we will shut them down.

We are the dreamers

We believe in dreaming big, only dreamers can see the world as it could be, instead of as it is. Africa needs more dreamers.